LotLinx Deeplinking™ for Facebook

Background

TECHNOLOGY THAT ADVANTAGES
DEALERS ON FACEBOOK

Maximize the reach of the largest social network to drive qualified shoppers to your VDPs.

AFTER A YEAR OF WORKING IN PARTNERSHIP WITH FACEBOOK, WE’VE CRACKED THE CODE TO HIGHER ROI.

LotLinx technology gives dealers precision targeting, dynamic ad serving, greater VDP goal completion rates, and lower Facebook media costs. 

Dealers Save 30-70% on Facebook With LotLinx

HOW DOES LOTLINX TECHNOLOGY
SAVE DEALERS MONEY ON FACEBOOK?

Background

Optimized Bidding on Facebook with LotLinx

1. OPTIMIZED BIDDING

LotLinx’s proprietary bidding platform and bidding algorithms help save dealers up to $.61 per effective click.

Facebook CPC costs are lower with LotLinx

Source: Dealer survey reported an average estimated cost per click on recent Facebook campaign of $1.06. LotLinx average CPC is approximately $0.45.

Precision Targeting

2. PRECISION TARGETING

LotLinx Deeplinking™ for Facebook uses proprietary data from the LotLinx Automotive Network, which captures user-declared shopping intention, visitor data from your web site, and Polk data (offered by Facebook), and maps it to Facebook customers. The result? A targeted merchandising plan for each VIN.

Background

WE BUILD EVERY DEALER A CUSTOM AUDIENCE

custom audience chart

dynamic ad serving on facebook with lotlinx

3. DYNAMIC AD SERVING

When the combined data indicate a Facebook user is a car shopper, LotLinx dynamically serves a VIN-specific ad containing the exact make, model, and year vehicle from YOUR inventory the shopper is looking for.

Background

deeplinking directly to VDPs on Facebook with LotLinx

4. DEEPLINKING DIRECTLY TO YOUR VDPs

No lead forms or third-party sites. The shopper is sent directly to that VIN’s VDP — on YOUR site, so you can begin owning the relationship with that shopper.

Dealers See 10x Bigger Results on Facebook with LotLinx

LotLinx Deeplinking for Facebook

Dealers See 10x Bigger Results on Facebook with LotLinx

Background

LOTLINX DEEPLINKING™ FOR FACEBOOK
IS PRICED ON A PER VIN BASIS

LotLinx Deeplinking™ for Facebook is priced on a per VIN basis

DEALERS USING LOTLINX DEEPLINKING™ FOR
FACEBOOK ARE SEEING GREAT RESULTS. HERE ARE
JUST A FEW OF THE STRATEGIES THEY’RE USING:

LotLinx Deeplinking for Facebook Dealer Results

HOW DO DEALERS BEST INCORPORATE FACEBOOK
INTO THEIR DIGITAL ADVERTISING STRATEGY?

LotLinx Deeplinking for Facebook Impacts Days on Lot

SEND PULSES OF ADVERTISING AT SPECIFIC INTERVALS TO TURN UP INSTANT VISIBILITY TO THE SPECIFIC CARS YOU CHOOSE.

Background

TARGET WITH VIN-SPECIFIC STRATEGIES

THE RIGHT FACEBOOK TECHNOLOGY
COMBINED WITH VIN-SPECIFIC STRATEGIES
CAN MAKE ALL THE DIFFERENCE.
CALL US AT 1-800-625-5469 

ADDITIONAL HELP

access the facebook cpc estimator

Benchmark your sales velocity against your competitors

Get your free VIN View Analysis

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