LotLinx Merchandising Platform | Drive Additional VDP Views

  • ARE YOU POSITIONING YOUR DEALERSHIP FOR SUCCESS
    IN THE DIGITAL AGE?

Online is driving the automotive market.

The dealers who are succeeding today are being selective about the digital channels they use to cultivate online shoppers and drive business. With LotLinx, they’re bringing the power of the deal back into their hands.

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Deeplinking real-time consumer demand across the Internet directly to your live VINs.

LotLinx identifies and tracks active car buyers based on the digital signals they send out and their specific purchase intent – year, make, model, price, location and more. Then LotLinx Deeplinking® connects consumers in your market who are ready to buy directly to VDPs on your website that satisfy their search criteria.

The automotive industry’s most powerful online merchandising platform

Today’s consumers draw on an average of 24 different digital resources when shopping for a car. Most often, the sites they visit are third-party search sites, car enthusiast sites and general media sites. LotLinx has relationships with over 500 of them, collectively reaching some 63 million shoppers monthly. That’s more than many of the better-known individual third-party sites combined.

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Make, model, location – the power of user declared data

Through patented technology, the LotLinx Shopper Targeting platform matches in-market shoppers to VIN listings on literally hundreds of online sites. With LotLinx you’re connected to shoppers through integrated listings, contextual inclusion and audience targeting. No other digital marketing solution enables you to reach online shoppers more effectively.

Cars move faster

Imagine making an additional $500 on every used car in your inventory. Because LotLinx reduces the number of days both new and used vehicles sit on your lot, it lowers your carrying costs substantially.

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More bite, less bark!

For every valid, unique shopper LotLinx directs to a VDP on your web site, you pay just $3.99. Compared to the cost of third-party automotive search sites, LotLinx is a welcomed change.

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