Are your mobile load times hurting your conversion rates?
You only have three seconds.
You’re probably already aware that consumers are becoming increasingly impatient. And nowhere is that dynamic more relevant than in the world of mobile digital marketing.
According to a new Think With Google article, 53% of visitors to mobile sites will wait just three seconds for a page to load. At that crucial fourth second, they’re gone. Google analyzed 900,000 mobile ad landing pages and found that the majority were too slow for today’s consumer. In fact, 70% of the pages analyzed took more than 10 seconds to load completely.
The Google study found that, if your page takes 1-10 seconds to load, your chance of losing that consumer is 91% higher than if that same page loaded in 1-3 seconds.
What to do? The most effective way to boost mobile load times is to compress your pages. Google found that 30% of pages could save more than 250KB by simply compressing images and text.
Google’s analysis showed that the automotive sector is among those that have the most room for improvement. How does your site measure up?Google’s free tool can analyze your pages to ensure they’re sufficiently optimized for mobile.
For more comprehensive insights into this vital aspect of your digital strategy, read the full article. You’ll quickly see that – now more than ever before – faster truly is better.