Understanding Today’s Bounce Rate Metric

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    The Auto Industry is talking about VDPs, and for good reason. Empirical evidence proves a traffic strategy that connects in-market shoppers directly to your VDPs pays off in more engaged website visitors. Dealers employing this Deeplinking strategy are selling more cars, faster, and with a significantly lower advertising expense. It can, however, also raise a website’s bounce rate. Learn about the different causes of “bouncing,” and why some single page visits are an indication of the optimal online experience.

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