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The typical consumer may spend as much as three months researching cars online before coming to a purchase decision. This doesn’t just mean getting in front of shoppers as often as possible – it means tailoring your digital offerings to where they’re at in their buyer’s journey.
Everyone in the car business understands how important the customer experience is to dealership success. Our thought leaders suggest that dealers need to take advantage of tools available to them online to train and support their people and deliver what customers are looking for.
You don’t have to be a tech geek to put the Internet to good use for your dealership, but reaching a certain threshold of knowledge and familiarity is of real benefit. Learn more about everything from page load times to Google AdWords to leveraging social media from these videos.