Lotlinx VIN Specific SEM



LotLinx VIN-Specific SEM enables dealers to utilize Search Engine Marketing to effectively drive traffic to used car Vehicle Details Pages. The platform leverages VIN-specific marketing capabilities to create and launch ads for each used VIN you need to sell, guiding shoppers to a matching VDP. There’s nothing like it in the industry, and it’s a game-changer for automotive marketers.

The used car dilemma.

Your used car inventory is a typically mixed bag of high margin Certified Pre-Owned VINs, off-brand VINs, high mileage VINs, branded VINs, cheap cars, and more. Ideally, these VINs will turn faster than new cars. But leveraging Search Engine Marketing to drive traffic to used car VDPs has always been a cumbersome task. The LotLinx platform solves this challenge, by dynamically generating specific SEM campaigns for every unique VIN on your lot, and sending shoppers directly to your VDPs.

Putting the power of SEM to work
for your used car inventory.

With LotLinx VIN-Specific SEM, dealers finally have an effective way to drive more traffic to used VINs. The platform enables you to focus on all, or even just some, of your used VINS to move your used inventory faster.

Monitor SEM campaign success,
and your entire budget.

With LotLinx VIN-Specific SEM you can finally market your entire used car inventory effectively and efficiently. With a direct link between your ads and your VDPs, you don’t pay for wasted clicks. Your cost per VDP view is low, and engagement metrics are high.

Our comprehensive, transparent reporting process ensures you know exactly what you’re spending on each VIN, so you can manage your overall budgets more efficiently. You’ll be able to monitor the number of VDP views, and the number of cars sold. All tracking takes place through Google Analytics.

Example campaigns dealers 
can deploy using LotLinx VIN-Specific SEM:

  • Your off-brand used cars simply don’t generate the VDP traffic you need to maximize turn. You use LotLinx VIN-Specific SEM to find car shoppers who are searching for those cars in your PMA, and drive them to the VDPs of your off-brand used cars.
  • After 20 days on lot, you typically markdown used cars, believing that a price reduction will convert browsers into purchasers. At the same time, you deploy a LotLinx VIN-Specific SEM campaign to give those VINs both a price reduction and the additional online views they need to move.
  • As a BMW dealer, your used inventory is exclusively BMW. You want every BMW intender, new or used, in your DMA to know about your vast inventory. You work with LotLinx to activate a campaign focused on SEM for all used BMWs.
  • And more…

Dealers can execute these SEM campaigns for their inventory:

Branded Make Off-Brand Make Inexpensive (<$10K) DOL 30+
DOL 45+ Dealer Brand + Used Recent Markdowns Certified Pre Owned
Slow Starters (<15 VDP Views first 15 days) All Used