Lotlinx TURN



LotLinx TURN brings you the power to develop, execute, and manage targeted digital campaigns for each vehicle in your inventory, across multiple digital channels and media types. Then, importantly, LotLinx TURN enables you to put those vehicles right in front of the low-funnel now buyers who are looking for them.

Before LotLinx launched the VIN View Optimizer™, dealers had little visibility into which VINs on their lots were being viewed online, and how often.

Now with LotLinx TURN, dealers can marry VIN view data with budget insights to create a full picture and powerful action plan to maximize sales velocity, VIN by VIN.

Four Metrics To Drive a Dealer’s Online Success

The LotLinx VIN View Optimizer empowers dealers with these metrics so they can determine an effective promotion plan for each VIN.

Four Metrics To Drive a Dealer’s Online Success

Omni-Channel Marketing

Once a dealer has insight into which VINs need attention, LotLinx has a robust suite of omni-channel products to deliver traffic to each VIN.

LotLinx Products Available in TURN

LotLinx Core

LotLinx Core is the baseline for driving shoppers to your VDPs. By allocating $39.90 per VIN, LotLinx Core will Deeplink 10 shoppers as they indicate make/model/geo declarations on automotive sites/content and Facebook.

After a baseline of shoppers visit your VDPs, you can maximize sales velocity with these additional products:

LotLinx Facebook Blast

Running a Facebook Blast twice a month will deliver a strong surge of views to the VINs most in need of attention, such as aged, under-exposed or bonus tag VINs.

LotLinx Lead-Enabled Retargeting

LotLinx will retarget your new car VDP shoppers, prompting them to re-engage with a specific VIN they’ve previously viewed by presenting a pre-populated lead form on Facebook.

LotLinx Dynamic Retargeting

Retarget shoppers from any campaign that generates SRP/VDP views.

LotLinx VIN-Specific SEM

Used VINs that need to move can receive a boost of paid search with the industry’s only VIN-Specific SEM platform.

LotLinx ZIP Code Add-Ons

Increase your reach in ZIP codes of greatest strength, or in those where you need to address a competitive disadvantage.

LotLinx Proximity Targeting

Reach NOW buyers who have been detected across the LotLinx platform via their mobile device, while they are within proximity (~1 mile) of a local dealership.