LotLinx TURN™ brings you the power to develop, execute, and manage targeted digital campaigns for each vehicle in your inventory, across multiple digital channels and media types. Then, importantly, LotLinx TURN™ enables you to put those vehicles right in front of the low-funnel now buyers who are looking for them.
Before LotLinx launched the LotLinx VIN View Optimizer®, dealers had little visibility into which VINs on their lots were being viewed online, and how often.
Now with LotLinx TURN™, dealers can marry VIN view data with budget insights to create a full picture and powerful action plan to maximize sales velocity, VIN by VIN.
Four Metrics To Drive a Dealer’s Online Success
The LotLinx VIN View Optimizer® empowers dealers with these metrics so they can determine an effective promotion plan for each VIN.
1. VDP Views and Conversions
Using the LotLinx VIN View Optimizer® (VVO), LotLinx enables dealers to optimize inventory turn.
2. VDP Engagements
Evaluate sources of traffic that drive key engagements and conversion activities.
3. Ad Spend per VIN
Break down ad spend by VIN and allocate resources to VINs that need it most.
4. Days on Lot
Finally, compare the days on lot by VIN to target inventory and produce the highest gross margins.
Once a dealer has insight into which VINs need attention, LotLinx has a robust suite of omni-channel products to deliver traffic to each VIN.
LotLinx Products Available in LotLinx TURN™
LotLinx VS – Omni-Channel
LotLinx VS – Omni-Channel is the baseline for driving shoppers to your VDPs. By allocating $39.90 per VIN, LotLinx VS – Omni-Channel will Deeplink 10 shoppers as they indicate make/model/geo declarations on automotive sites/content and Facebook.
After a baseline of shoppers visit your VDPs, you can maximize sales velocity with these additional products:
LotLinx VS – Facebook
Running a LotLinx VS – Facebook twice a month will deliver a strong surge of views to the VINs most in need of attention, such as aged, under-exposed or bonus tag VINs.
LotLinx VS – Lead-Enabled Retargeting
LotLinx will retarget your new car VDP shoppers, prompting them to re-engage with a specific VIN they’ve previously viewed by presenting a pre-populated lead form on Facebook.
LotLinx VS – Retargeting
Retarget shoppers from any campaign that generates SRP/VDP views.
LotLinx VS – Search AI
Used VINs that need to move can receive a boost of paid search with the industry’s only VIN-Specific SEM platform.
LotLinx ZIP Code Add-Ons
Increase your reach in ZIP codes of greatest strength, or in those where you need to address a competitive disadvantage.
LotLinx VS – Conquest
Reach NOW buyers who have been detected across the LotLinx platform via their mobile device, while they are within proximity (~1 mile) of a local dealership.
The LotLinx VIN View Optimizer® is the heart of VIN-specific campaigns. Analyze VDP views. Surface Business insights. Build campaigns to drive sales.