Protect Your Margins by Improving Inventory Marketing Efficiency Webinar Recording

Mark Conner, LotLinx SVP of Channel Strategy, partnered up with Auto Remarketing to host a webinar to educate dealers on how they can start improving inventory marketing efficiency.Over the past decade, margin compression has been a leading challenge in the automotive industry. According to the 2018 mid-year NADA report, franchise dealers’ new and used gross margins are down compared to five years ago, with an estimated gross loss of $300/unit.While there is no single culprit, this major loss is the result of a combination of what may seem like insignificant or infrequent sales sacrifices. Having a stronger understanding of inventory opportunities can help dealers set proactive strategies focused on promoting vehicles on their lot, meeting sales objectives, and preventing margin compression.