CHICAGO – December 4, 2018 – LotLinx, the leading dealer inventory marketing technology company, announced today an expansion of their proprietary /AI/™ product suite with the January 2019 release of LotLinx TURN® 3.0.
The award-winning LotLinx TURN platform uses artificial intelligence to match buyer demand to specific VINs according to each dealer’s vehicle sales goals. The 3.0 release will feature a completely redesigned user interface, mobile-friendliness, advanced reporting, and market insights. 3.0’s machine-recommended campaigns will address specific inventory strategies such as volume units, risk units, aged units, incentive/finance units, and more- making TURN the first truly AI-powered inventory marketing platform in the industry.
A recent LotLinx study confirmed that implementation of /AI/ can reduce overall used vehicle inventory Days On Lot by up to eight days on average (according to a test of 13,344 vehicles compared at Year-Make-Model-Trim-level).
“When dealers identify vehicles they have in stock for risk, aged, volume, or margin, they are then in the advantageous position to design a marketing strategy that can achieve the best results for their spend. With our /AI/ in place, they tend to turn vehicles faster with greater financial efficiency,” noted Thomas Gage, Chief Strategy Officer at LotLinx.
The company will be releasing TURN 3.0 to dealers at the LotLinx Booth #7347W during the NADA 2019 convention. The booth will also house the special NADA Edition of Gage and longtime digital automotive expert Brian Pasch’s most recent publication, Just Faster: Reimagining Automotive Retail, which tackles automotive digital retailing challenges and shares insights on efficient inventory strategies. The pair will be signing copies of Just Faster in addition to copies of their earlier publication, Who Sold It? which analyzes automotive marketing attribution. The companies will announce details on how dealers can secure a copy of the limited edition book in mid-December.
Dealership owners, managers, and marketers can request access to LotLinx booth #7347W and receive a free /AI/ branded Google Home Mini by visiting www.lotlinx.com/smartlounge.
About LotLinx: LotLinx is the leading inventory marketing technology company for the automotive industry. Its proprietary /AI/ platform helps dealerships Sell Cars Smarter™ by increasing the efficiency and effectiveness of their digital marketing spend. In the past five years, the company has grown rapidly, earning it the No. 1 spot on Crain’s Chicago Business’ 2018 Fast 50 list, along with a spot on the Auto Remarketing Power 300 for 2018. Dedicated to delivering the best results at the lowest cost to their customers, LotLinx partners with many leading brands, including Audi, GM, FCA, Ford and Mazda, for Cooperative Advertising programs that reimburse up to 100% of a dealer’s marketing spend. Founded in 2012, LotLinx now serves thousands of rooftops including many of the nation’s Top 100 Auto Groups. To learn more, visit www.lotlinx.com.
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