Technology that advantages dealers on Facebook.
We combine data from our partner sites, data from your site, and polk data from Facebook to create a custom audience for you. No two dealers will have the same audience.
We generate VIN-based ads and serve them across Facebook when the data indicates that the Facebook user is a car Shopper.
When clicked, the VIN ad deeplinks directly to your VDP. And as always with LotLinx, you only pay per unique Shopper.
Our dealers are experiencing the best of both worlds: Higher-quality traffic to their VDPs from Facebook, at a much lower cost.