“When 40% of a dealer’s inventory does not have enough VDP views to trigger a sale, it is clear that new channels of advertising must be added.” – Brian Pasch, CEO of PCG Companies
While many dealers may feel their advertising strategy may have some holes, there are few ways that they can know for sure.
With our new Vin View Optimizer™ tool, dealers can see for themselves exactly which VINs are getting viewed and which VINs need more help.
In fact, automotive digital marketing industry expert, Brian Pasch shared a video this morning explaining VVO™ in his own words, urging dealers to rethink how they advertise vehicles:
Access Brian’s LinkedIn post here.