Let’s Discuss: Online Car Shoppers
Current trends in automotive digital marketing are constantly shifting while our main objective remains the same: reach the highest amount of online car shoppers, for the lowest cost.
In order to achieve this goal, there are a few things dealers need to know now.
- Google has eliminated its right-rail ads so that advertisers will have to pay a higher cost-per-click in order to show up on the first page of search results.
- Facebook has quickly become the most prominent social media platform to consumers, with more than 1.5 billion active accounts in the United States alone.
- In a recent study by CDK Global, nearly 60 percent of consumers who expect dealers to offer the ability to start the car buying process online felt more comfortable starting this process on a dealer’s website compared to third-party sites.
So, how can dealers use this information and out-smart Google?
Dealers can use this information to leverage the world’s largest social media network’s reach + the power of Deeplinking™ directly to VDPs and form a better digital strategy.
Lotlinx has done exactly that by creating Deeplinking™ for Facebook – delivering shoppers with purchase intent directly from Facebook to a VDP within your dealership’s website.