Incentives from an OEM can lead to bigger profit margins for dealers. Making sure that margin is a big as possible depends on moving those incentivized vehicles off the lot – fast. (Few things squash profits like aging inventory.)
As we’ve discussed in a previous post, Kim Clouse of Carl Cannon Chevrolet is a master at moving OEM-incentivized vehicles. His secret? VIN-specific campaigns. He regularly utilizes custom campaigns that move incentivized cars, which minimizes holding costs and maximizes profit.
Kim has been using the LotLinx platform since 2014, and has since become one of our savviest – and most successful – customers. (You can read his full story here.) In fact, the dealership increased sales velocity by 100% in year 1. With results that impressive, we knew we needed Kim to share his insights. He’ll be hosting a webinar where he’ll explain how using LotLinx to make the most of OEM incentives, and how you can, too.
You won’t want to miss this important, free event. And, if you’re unable to join us live, you can still register now, and watch the recorded event at your convenience.
Join us for a free webinar:
How To Focus On Dealer Objectives Using OEM Incentives
July 20th, 10:00 AM CST