This election season, smart marketers are casting their votes for VIN-specific digital strategies.
A hotly contested presidential election, and all of the down-ballot contenders and issues that come along with it, will leave precious little broadcast advertising inventory for the rest of us. In the eight weeks leading up to election day, ad space availability will be at its lowest – and most expensive – point. Smart dealers are planning now to ensure they’re not silenced. And that means shifting more of their spending to digital.
Our free webinar will help you make the shift, too. Join us on Wednesday, August 17, 9:00 AM – 10:00 AM CT. We’ll detail a five-step strategy for creating VIN-specific campaigns that target purchase-ready shoppers with the cars that will have the biggest impact on your bottom line.
The webinar will feature LotLinx Client Services Manager Jennifer Paine. A valued member of the LotLinx team, Jennifer’s deep background in automotive digital marketing includes tours as e-commerce manager, internet sales manager, and sales associate. She’ll share her insights, expertise, and strategies that can ensure you’re a winner this election season.
To make sure you don’t miss this valuable opportunity, take a moment to register now. There’s no charge to attend. And, if your schedule doesn’t allow, register anyway and watch the recorded version at your convenience.
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You’ll find additional insights on capitalizing on the challenges this election presents in our new white paper.