Web traffic is important – no question of it. But having site visitors is much different than having qualified shoppers. Site visitors may be casually exploring options. Qualified shoppers on the other hand, are ready to buy. They have a specific make and model in mind and a zip code they are searching in.
You want these qualified shoppers to find YOU. You don’t want them stuck on a third-party site where they may never actually get to your vehicle details page (VDP). In this video, Kevin Zimmerman, digital analyst at LotLinx, explains how Deeplinking sends online shoppers directly to your VDP, where they can learn additional details about the vehicle they intend to purchase.