THE LOTLINX CASE HISTORY

Dealer: Oxmoor Auto Group
Location: 5 rooftops and a collision center in Louisville, KY
Customer: Chip Alvey, Director of Digital Marketing
Start Date: Late Fall 2014

“Instead of paying a third party to deliver leads, why not have those leads get dropped directly on my VDPs, where I have the best chance of a conversion?“

Oxmoor Auto Group Results with Lotlinx – Oxmoor Auto Group

April, 2016

Vehicles Sold:

102

Unique Shoppers

623

VDP Views

638

“I was spending an inordinate amount of money on Jeep Wranglers, but they sell anyway. So I can, through LotLinx, exclude those models.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“Everything now is about attribution, and that’s one of the reasons Autotrader and Cars.com are having a terrible time. LotLinx is one of those providers that has brought costs down.“

The Bottom Line For Oxmoor Auto Group

April, 2016

SALES VELOCITY INCREASE

25%

PER VDP VIEW

$3.84

HOLDING COSTS SAVINGS

$7,074

More Success Stories


Wilson Auto Group
Lundgren Honda
Thayer Family Dealerships