THE LOTLINX CASE HISTORY

Dealer: Max Madsen Mitsubishi Aurora
Location: Aurora and Downers Grove, IL
Customer: Todd Cahan, Managing Partner
Start Date: November, 2015

“I can see the traffic through Google Analytics that LotLinx is driving to my website, and when I increased my spend with them, it was pretty noteworthy.“

Max Madsen Results with Lotlinx – Max Madsen Mitsubishi Aurora

November, 2015

Vehicles Sold Aug-Oct 2015

122

Saved on Inventory Holding Costs

$13,050

VDP Views at $3.20 cost per view

939

“I can target what I need to target, but I leave the rest up to LotLinx, and they’re effective in getting me the results.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“Basically, they’ve figured out how to target market-specific vehicles to specific shoppers, and they’re doing it effectively.“

The Bottom Line For Todd

November, 2015

Increased exposure to new customers

Effective targeting of customers

Improved shopper experience

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