THE LOTLINX CASE HISTORY

Dealer: Halo Autosports
Location: Brooksville, FL
Customer: Heather Craig, Owner
Start Date: October, 2015

“Autotrader was responsible for 1% or 2% of traffic to my website. LotLinx now accounts for over 10%. For the same spend, [we’re] getting a lot more.“

Halo Autosports Results with LotLinx – Halo Autosports

November, 2015

Amount Invested:

$1,999

Unique Shoppers:

712

VDP Views:

859

“What I like about LotLinx is that a shopper is essentially committing to a vehicle, and my vehicle detail page from my website is showing up in front of them.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“I know that LotLinx is driving traffic to our website. We see in the analytics that that’s happening. So they’ve definitely done what they’ve said they were going to do.“

The Bottom Line For Heather

November, 2015

PER SHOPPER

$2.81

PER VDP VIEW

$2.33

SAVED DAYS ON LOT

61

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