THE LOTLINX CASE HISTORY

Dealer: Fremont Motor Company
Location: Wyoming and Nebraska
Customer: Jeff Running, Director of E-Commerce
Start Date: Spring, 2014

“What I love about LotLinx is that we get to own the traffic. We’re driving them to our own site, where we have the opportunity to convert them to customers.“

Fremont Results with Lotlinx – Fremont Casper Chrysler Jeep Ram Dodge

August 2016

Amount Invested:

$997.50

VDP Views:

296

Vehicles Sold:

25

“Since moving full-on with LotLinx, we’ve seen very large market share gains despite having a very recessed market here in Wyoming,“

KEY ADVANTAGES

Attributable use of digital marketing dollars

Broader exposure of inventory, lower cost of VDP views

Opportunity to “own” prospects and nurture them properly

“For so long, this industry has been allowing other vendors to sell us customers – to sell us our own customers. I always hated that mentality.“

The Bottom Line For Jeff

August 2016

PER VDP VIEW

$3.37

1-MONTH HOLDING COST SAVINGS

$3,162

SALES VELOCITY INCREASE

176%

(80% ON NEW, 215% ON USED)

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