THE LOTLINX CASE HISTORY

Dealer: Findlay Kia
Location: Las Vegas, NV and St. George, UT
Customer: Mark Olson, Director of E-Commerce and Business Development
Start Date: June, 2014

“If you have a car in your inventory, and a customer’s looking for something just like that, and you have the ability to serve that car right up in front of the customer, then it’s possibly the most valuable thing you can ask for.“

Findlay Kia's Results with Lotlinx – Findlay Kia's

June, 2016

Amount Invested:

$3,148

Unique Shoppers:

790

VDP Views:

1,078

“You look at these dealerships that signed up with LotLinx. You wonder why their used cars are skyrocketing through the roof. Then, when you look at the date they signed with LotLinx, it all makes sense.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“It was crazy. One month sales went from 26 used cars the year before to 52. The month before it was 28 used cars to 52. It was a huge increase.“

The Bottom Line For Mark

June, 2016

SALES VELOCITY INCREASE

83%

PER VDP VIEW

$2.92

1-MONTH HOLDING COST SAVINGS

$9,882

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