THE LOTLINX CASE HISTORY
Dealer: Findlay Honda
Location: Las Vegas, Nevada
Customer: General Sales Manager, Don StaMaria
Start Date: February 2018
““We’ve felt good about what our Used Car Sales Manager has been doing with LotLinx for a while now. But after seeing the results from our trial on volume CR-Vs, my GM made the easy call to add an ongoing LotLinx strategy for New inventory, too.”“
Findlay Honda Results with LotLinx –
September 2019
TOTAL MONTHLY INVESTMENT
$1,995
VINS TARGETED
57
VINS SOLD
21
“As one of Findlay Auto Group’s top-selling used retailers, Findlay Honda of Las Vegas knows how to beat the competition.“
KEY ADVANTAGES
Ability to customize campaigns to align with dealer's inventory goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“By sending LotLinx’s hyper-targeted, net-new shoppers directly to his brand’s VDPs, Don’s team now knows - and recommends - the power of /AI/ for moving New and Used models alike.“
The Bottom Line For Don
September 2019
SELL RATE
38%
AVG VDP VIEWS/VIN
7
NEWLY ACQUIRED TRAFFIC
75%
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