THE LOTLINX CASE HISTORY

Dealer: Feldman Automotive Case Study
Location: 8 locations across Michigan
Customer: E-Commerce Director, "Big Al" Gillespie
Start Date: Spring 2016

“LotLinx is co-op approved by a variety of OEMs - which is a testament to their reputation in the auto industry.“

Feldman Automotive Results with LotLinx – Chevrolet, Kia, Hyundai

June, 2018

TOTAL MONTHLY SPEND:

$10,713.89

VINS TARGETED:

384

VINS SOLD:

123

“One hundred percent of my LotLinx monthly spend is covered by GM, which allows me to increase my digital marketing efforts across all eight of my stores.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“A dealer's net spend can greatly go down if they just access their co-op funds, like I did with LotLinx“

The Bottom Line For Big Al

June, 2018

SELL RATE:

32%

ENGAGEMENT RATE:

96%

COST PER VDP VIEW:

$3.03

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