THE LOTLINX CASE HISTORY
Dealer: Feldman Automotive Case Study
Location: 8 locations across Michigan
Customer: E-Commerce Director, "Big Al" Gillespie
Start Date: Spring 2016
“LotLinx is co-op approved by a variety of OEMs - which is a testament to their reputation in the auto industry.“
Feldman Automotive Results with LotLinx – Chevrolet, Kia, Hyundai
June, 2018
TOTAL MONTHLY SPEND:
$10,713.89
VINS TARGETED:
384
VINS SOLD:
123
“One hundred percent of my LotLinx monthly spend is covered by GM, which allows me to increase my digital marketing efforts across all eight of my stores.“
KEY ADVANTAGES
Digital marketing at the VIN-specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“A dealer's net spend can greatly go down if they just access their co-op funds, like I did with LotLinx“
The Bottom Line For Big Al
June, 2018
SELL RATE:
32%
ENGAGEMENT RATE:
96%
COST PER VDP VIEW:
$3.03
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