THE LOTLINX CASE HISTORY

Dealer: Carl Cannon Chevrolet
Location: Jasper, AL
Customer: Kim Clouse, Sales Manager
Start Date: April, 2015

“We’re selling nearly 200% more certified cars than we were at this time last year, and our used car velocity overall is up 140%.“

Carl Cannon Results with Lotlinx – Carl Cannon Chevrolet

Year 1

Increase in certified used car sales

200%

Increase in the sale of used cars generally

156%

Velocity increase in new truck sales

125%

“I just know those guys at LotLinx have been doing this a long time. They’re looking at metrics. They’re looking at analytics. They’re looking at real data.“

KEY ADVANTAGES

Digital marketing at the VIN-specific level

More effective use of media channels like Facebook

Deeper insight into digital marketing activities and ROI

“It only makes sense. If you want to sell against your competition, there’s no better way to do it than with targeted vehicle display pages.“

The Bottom Line For Kim

Year 1

Cost per shopper using LotLinx

<$4

vs.

Cost per shopper using conventional SEM

$9.50

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