Brian Pasch explains why determining which marketing sources are really working is more complex than you think.
Determining which online and offline marketing sources are actually generating sales is difficult, to say the least. Add to that the fact that most dealers don’t have their Google Analytics properly configured, and that clear understanding can seem downright unattainable.
Nobody understands this complex situation better than Brian Pasch, founder of PCG companies and one of the automotive marketing industry’s most respected experts. In this informative article, Brian discusses the challenges dealers face in tracking multi-channel conversion paths, giving too much weight to CRM platforms, and much more.
Brian will be speaking about these issues and much more at the Automotive Engagement Conference, which will travel to seven cities. He’ll be joined by a panel of automotive marketing technology experts to discuss Google Analytics tracking, multi-touch attribution, improving sales processes, and much more.
The tour will hit seven cities:
Atlanta – March 23
Detroit – April 6
Tysons Corner, VA – April 20
Dallas – April 25
New Jersey – May 9
Los Angeles – May 11
Chicago – June 1
Get your tickets today. You won’t want to miss this in-depth dive into the future of automotive digital marketing.