Digital disruption is hitting the world at an ever-evolving pace, and this could be said for any industry, including automotive companies and the largest original equipment manufacturers (OEMs). To adapt, car dealers must digitalize sales with virtual selling — transforming traditional selling methods into an innovative, tech-savvy marketplace. The art of virtual sales in the…
Read moreThe amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%. At Lotlinx, our data suggests…
Read moreHaving the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…
Read moreBy: Len Short, Executive Chairman In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for…
Read moreMaximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.
Efficient inventory management is a linchpin in car dealerships’ profitability and operational success. With the automotive industry facing both cyclical and structural changes, dealerships increasingly rely on strong inventory management to maintain competitiveness and secure their profit margins. However, they continue to face recurring challenges, such as maintaining transparent reporting, ensuring online visibility for all…
Read moreThe NADA Show has officially wrapped, but the year is still heating up! With over 23,000 automotive professionals in attendance, this year’s NADA was filled with game-changing technology, revenue-generating best practices, and trailblazing partnerships. Check out everything that went down during the event: Industry Trends: Cutting-edge technology This year’s event theme “Driving the Future” could…
Read moreMeasuring the success of your auto dealership includes many metrics to track. The buying process isn’t linear any longer, as the digital age has transformed buyer behaviors, influencing changes in how you sell and market vehicles. One of the most crucial numbers to calculate and use as a KPI (key performance indicator) is the automotive…
Read moreAuto industry experts predicted this to be the age of the electric vehicle (EV). With regulatory changes and a more eco-conscious society, EV car sales were once on a high-growth trajectory. EV inventory was once limited, and waitlists were common. While electric vehicle and gas-powered inventory slowed during the pandemic’s supply chain impacts, recovery has…
Read moreOne of the key struggles for dealerships in the automotive industry is the pursuit of profitability. It can seem like an insurmountable challenge with so many factors impacting it. However, it’s vital to success. By applying the right strategies that focus on data and insights, an increase in auto dealer profitability is more attainable for…
Read moreWhich is better for measuring car dealership success—metal metrics or marketing metrics? How are you measuring success? It’s not solely about revenue, as there are many things that eat up margins. Car dealerships that want to understand performance and profitability dive into their data and measure a variety of activities within the sales cycle. There…
Read moreLotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.
It’s your dealership. Control it with Lotlinx.
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