In: waste in digital ad spend

Reduce Wasted Ad Spend
Follow the Customer, Get the Sale – How To Reduce Wasted Ad Spend
June 24, 2016

You’ve no doubt heard the old chestnut, “I know half of the money I’m spending on advertising is wasted. I just…

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SPECIAL REPORT: Dealers Are Sending 89% of VDP Views To 25% of Their VINs
June 8, 2016

Are dealers doing a good job distributing VDP views to every VIN on their lot? We wanted to find out, so…

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Waste in Digital Ad Spend
With Waste in Digital Ad Spend Growing to 60%, Transparency is No Longer Optional for Dealers
June 6, 2016

Digital advertising spend has been on the rise over the past decade. In fact, a recent study conducted by Proxima group…

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