In: VINvertising

Jason Knight Discusses VIN View Optimization on CBT News
Inefficient VIN views are eating dealer’s marketing budgets.
September 15, 2016

The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the…

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LotLinx VINvertising Back to School
School is starting. And so is your next big sales opportunity.
August 24, 2016

Believe it or not, school is starting again. Along with everything classroom-bound kids need before they hit the books, parents are…

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Morgan Auto Group LotLinx
Marketing budgets are moving to digital, and new technology is making the switch worthwhile.
August 19, 2016

Digital advertising budgets have grown year over year, and automotive advertising is certainly no exception. As this article from Adexchanger explains,…

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Google Analytics for Dealers
Are you focused on your most valuable Google Analytics data?
July 28, 2016

Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus…

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LotLinx VIN-specific strategies
Make the most of the busiest time of the year with VIN-specific strategies.
July 26, 2016

Forget the holidays. For many dealers, summer is the most wonderful time of the year. Summer was big last year, and…

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VINvertising Dashboard
Traffic quantity is one thing. But traffic quality is everything.
July 25, 2016

Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And…

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How to Reach Your New Car Sales Objectives
Reach your new car sales objectives with VIN-specific campaigns.
July 18, 2016

If you’re a franchise dealer, you’re familiar with the problem: the monthly “new car” sales objective from the OEM. Typically, manufacturers…

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Generation Z car buying
Are you equipped to make the most of the coming car-buying boom?
July 14, 2016

Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up…

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OEM incentivized inventory
Learn how to move your incentivized inventory quickly, at our free webinar.
July 11, 2016

Incentives from an OEM can lead to bigger profit margins for dealers. Making sure that margin is a big as possible…

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Labor Day Car Shoppers
It’s time to make room for the 2017s, and make plenty of money at the same time.
July 8, 2016

Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around…

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