LotLinx Case Study | Oxmoor Auto Group


Dealer: Oxmoor Auto Group

Location: 5 rooftops and a collision center in Louisville, KY

Customer: Chip Alvey, Director of Digital Marketing

Start date: Late Fall 2014


“Instead of paying a third party to deliver leads, why not have those leads get dropped directly on my VDPs, where I have the best chance of a conversion?”

Results for Oxmoor Auto Group

April, 2016

1 vehicles sold

2 unique shoppers

VDP views


“I was spending an inordinate amount of money on Jeep Wranglers, but they sell anyway. So I can, through LotLinx, exclude those models.”

 Key advantages

1 Reduced

Reduced dependence on third-party providers

2 More

More precise spend, higher ROI

3 Actionable

Actionable data analytics leading to better marketing


“Everything now is about attribution, and that’s one of the reasons Autotrader and Cars.com are having a terrible time. LotLinx is one of those providers that has brought costs down.”

The bottom line for Oxmoor Auto Group

April, 2016

1a Sales Velocity

1a VDP view

1a holding costs


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