WHAT IS LOTLINX AND HOW DO WE BENEFIT DEALERS?
LotLinx detects active car buyers based on the digital signals they send out and their specific purchase intent – year, make, model, price, location and more. Then using proprietary Deeplinking technology, LotLinx connects in-market shoppers directly to VDP’s on your own website that match the consumer’s interests and your inventory.
JD POWER VERIFIES 20% INCREASE IN SALES VELOCITY
JD Power matched online to offline transactions for a LotLinx OEM campaign. By matching online car buyers to the cars they actually purchased, JD Power concluded that LotLinx drove a 20% increase in sales velocity and that LotLinx shoppers demonstrated a 19.4x propensity to buy over other online traffic.
WE’RE FINDING ACTIVE CAR BUYERS IN YOUR MARKET.
How do we know they’re car buyers? Because they’re telling us they are. They’re “declaring” their intent to purchase by entering the specific year, make, model, and zip code online.
WE’RE AT EVERY STOP ALONG THE CAR BUYER’S JOURNEY.
According to Google, car shoppers go to 24 online destinations during their car buying journey. How can dealers make sure they’re at every stop? By working with LotLinx. Because our reach includes automotive sites, vertical search sites, the Google network, and Facebook, we capture the purchase intent of 63 million active shoppers – more than anyone else.
WE DEEPLINK DIRECTLY TO YOUR VDP.
When we find an active Car Buyer, we present them VIN-specific advertising. When they click on those ads, they are coming directly to your VDP, with no lead form, no middleman, and no walls in between. It’s like getting a new showroom ”up!”
INCREASE IN SHOPPING TRAFFIC TO YOUR WEBSITE
INCREASE OR MORE IS COMMON
YOU PAY ONLY
FOR EACH VALID, UNIQUE SHOPPER
OF THEM HAVE NEVER VISITED YOUR SITE BEFORE