LotLinx® Wins 2016 Automotive Website Award
Chicago- April 04, 2016
Automotive marketing technology provider LotLinx® today announces its win in the “Marketing Solutions” category at the 2016 Automotive Website Awards, which was awarded based on LotLinx’ ability to help dealers increase sales and margins while reducing days on lot and marketing costs.
The Automotive Marketing Awards, given annually by PCG Consulting along with automotive consulting experts and longtime advocates for dealers, recognize innovation in automotive marketing platforms, software and tools that help dealers achieve greater success.
“LotLinx is proud to be recognized for the effectiveness of our digital marketing solution that uniquely connects shoppers who are ready to buy with in-stock vehicles at local dealers,” commented Founder Len Short. “We see this award as a testament our VIN-level strategy that helps dealers ensure all their cars are being seen by the right in-market shoppers online”
“LotLinx is clearly a company that creates solutions aligned with dealership goals,” said Brian Pasch, CEO of PCG Companies. “By focusing on unique shoppers and their path to purchase instead of adopting a traditional PPC model, LotLinx effectively optimizes dealers’ marketing investment and boosts their bottom lines.”
LotLinx® is a digital marketing company that uses its proprietary LotLinx Deeplinking® technology to connect online auto shoppers who are nearing a purchase decision directly with dealer VDPs which increases consumer traffic to local lots and speeds inventory turn. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.